발전기금
[경제학과] 4월 17일 BK 목요세미나 안내
- 진하은
- 2025-04-14
이번 주 4월 17일 목요일에 진행되는 BK 목요세미나 일정 안내 드립니다.
- 일시: 2025년 4월 17일 (목) 16:30 - 17:45
- 장소: 경영관 33503호
- 발표자: 박성호 교수님 (KDI School)
- 주제: The Role of (Mis)Perceptions in Product Choice: Evidence from a Randomized Trial in Zambia
- Abstract: We study whether small retailers are deterred from stocking products by misperceptions about their profitability. We design a simple algorithm to identify products that are not stocked by many retailers despite being stocked and profitably sold by similar shops. We find that retailers not stocking the product generally expect the products to be unprofitable. We subsidize a randomly selected subset to stock the product and find that they earn comparable profits to those who endogenously stock the product at baseline. Treated retailers are significantly more likely to stock the product one month after incentives end, suggesting a change in perceptions.